However, the premium segment of the market, which offers products above Rs 30,000, is growing and accounts for over 50 per cent of the overall revenue of the market worldwide.Īpple dominates almost 50 per cent of this market and has observed a year-on-year increase in its sales in India.
The latest Counterpoint Research report reveals that smartphone sales in India have slowed down and returned to 2019 levels. With only two stores, the Apple Store is determined to firmly establish the brand in India, which holds the potential to boost the tech company’s sales and impact retail outlets. Apple employees will also be able to provide customer care support on-site and will definitely have more stock for products and accessories, and possibly even an advantage in pricing. In India, resellers do not have Apple Genius representatives who are considered to be among the most courteous and helpful sales executives in the world. The launch of the Apple Store will provide the personalised Apple customer experience that has been lacking from its distribution methods, which included e-commerce platforms such as Flipkart, Amazon, and Paytm online as well as Apple premium resellers.
APPLE STORE INDIA WEBSITE UPDATE
Even the stores in Shanghai and the Dubai Mall are noteworthy - each with its unique and iconic features.Īlso read: The Apple TV-Homepod combination is the ultimate update for your screenĪpple will now be able to set up such landmarks in India, where physical retail is critical and is particularly important in the smartphone and gadget sector. Paris’ Apple Store at the Champs-Élysées is also revered. Meanwhile, the store at Regent Street in London is a landmark in the busy city. It is affectionately referred to as the ‘Cube’ due to its iconic glass structure. The Fifth Avenue Apple Store in New York City, which opened in the early 2000s, set the benchmark for premium retail, and is still the only Apple Store in the world that remains open 24×7, 365 days a year. The Apple Store in Singapore’s Marina Bay is a breathtaking, otherworldly glass dome that is truly a sight to behold.
Its design has been inspired by the city’s kaali-peeli taxi art, and, in keeping with Apple’s typical fashion, the store immerses itself in the zeitgeist of Mumbai’s culture. Mumbai’s Apple BKC is part of the sprawling Jio World Drive mall. Apple Stores have become iconic institutions in their own right, serving as town squares of sorts and often featuring as a city’s landmarks.
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